Campaign: VCS

Vibrant worked with Microsoft/UM/Razorfish to develop a custom program that would introduce Bing to Internet users by conveniently bringing them a dynamic and useful search utility. This custom in-text unit delivered relevant news, images, videos and web results from bing.com. Search results were delivered from words like "Tiger Woods," "Barack Obama," and "health care reform" inside web content. The campaign continuously optimized toward top trending news keywords, as well as popular vertical keywords. view demo »

Campaign: Recall

Toyota endured the largest recall in automotive history this year, and as a result they paused all running media in the US. The very first ads to go live after the recall were our In-Text ads which used a custom filter to target the negative articles and direct users to learn more about the recall and Toyota's plans to address the issue. Toyota was able to speak directly to users within articles about the recall via factual whitepapers, corporate messaging and contextual video placements on words such as "recall" and "Toyota" brand terms. view demo »

Campaign: FY10 Holiday (Twelpforce)

Twelpforce is Best Buy's 24/7 Twitter resource which offers consumers an easy way to get quick answers to basic tech questions. Best Buy sought to leverage Twelpforce to help keep consumers informed while doing their Holiday shopping. This first ever in-text Twitter execution syndicated popular Tweets focusing on questions and answers pertaining to popular Best Buy products such as "iPhone", "digital camera" and "plasma TV", and delivered real time tech support inside relevant web content. view demo »

Campaign: Real Food Project

In 2010, Hellmann's is taking an active role in contributing to real eating through their "Real Foods" campaign, promoting healthier recipes, ingredients, and simple meal solutions. Hellmann's and Vibrant worked together to surface their extensive recipe database in order to give moms quick access to extremely relevant recipes within web content. The "Real Foods" campaign used a dynamic feed to match the most relevant recipe from the Hellmans database to words such as "potato salad", "party ideas" and "meal solutions". view demo »

Campaign: Server Solutions

To promote its servers and increase purchase consideration among technical decision makers, HP utilised Vibrant's mulit-view to highlight words like "server" and "data center." Upon mouse-over, users could read details for three different server models, allowing HP to present their target audience with a variety of solutions for their business. view demo »

Campaign: Blondes vs Brunettes

Unilever aimed to increase awareness of Sunsilk's new "Color Boost" product. By highlighting the words "blondes" and "brunettes" across relevant web content, Unilever delivered sassy video creative that perfectly illustrated the notorious battle between blondes vs. brunettes while conveying product attributes. view demo »

Campaign: DS Women

Nintendo sought to raise awareness of the Nintendo DS product among a new audience of 18-49 yr old females and fully leverage their brand ambassadors across the internet. They used in-text advertising to further align the brand with celebrities such as such as Beyoncé, Liv Tyler and America Ferrera whenever they appeared within relevant lifestyle, entertainment and beauty content. view demo »

Campaign: Flora Pro-Active

Flora sought to raise brand awareness and position Flora Pro-Active as a "healthy butter alternative" amongst 24-46 year old women. Through in-text video advertising, Flora double-underlined words like "healthy-heart," "breakfast," and "lower cholesterol" inside relevant articles. When users moused over these words they were shown a 15s video explaining the health benefits of Flora Pro-Active. The campaign achieved over 70,000 user-initiated brand impressions and a click thru rate of 7%. view demo »

Campaign: Gears of War 2

Microsoft Xbox aimed to gain awareness and generate buzz for the highly-anticipated release of Gears of War 2 during the 2008 Christmas season. Using in-text video advertising, Microsoft Xbox double-underlined brand and product words including "Xbox", "Gears of War" and "HD graphics." On mouse-over, the unit delivered stylish, cinematic video teasers within relevant gaming content. The campaign achieved over 66,000 user-initiated brand impressions and a click thru rate of over 4%. view demo »

Campaign: Freecording

Canon wanted to promote the use of HD Camcorders by introducing a new style of hand-held recording called "Freecording" to their target audience of 25-34 year olds. By double-underlining words like "creativity," "film maker," "freestyle" and "high definition," inside relevant web articles, Canon delivered a high impact video that showcased people "Freecording". The campaign surpassed Canon's CTR success metrics, increased micro-site traffic and enabled them to perfectly illustrate the core brand messaging (fun, creative and exciting). view demo »