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Trust in Branded Content On Par With Editorial

New research from Vibrant Media shows that consumers are most receptive to brands’ images and least receptive to brands’ social media posts. 

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Responsible Native Advertising

Native, beyond the definitions. 5 principles to achieve Responsible Native Advertising

Being on the IAB UK’s Native Council, we have discussed definitions, research, guidelines, and policies which will help guide the industry in achieving agreed standards. The native model we as a group are working towards will be an invaluable tool moving forward.

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Post AdWeek Europe Spotlight on AOP’s MD, Tim Cain

Last week, London welcomed Adweek for its second year running. Media’s glitterati such as Mashable’s Pete Cashmore, Mindshare’s CEO Mark Creighton, Cosmopolitan’s UK Editor in Chief Louise Court sprinkled with celebs such as Idris Elba, Jemeela Jamil and even Joey Essex came together during these 4 days to discuss the media and issues affecting online advertising today.

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Media News

IAB Releases ‘In-Image Advertising Primer’ To Provide An In-Depth Look At An Emerging Ad Type Used In Native Campaigns

On the heels of the recent release of the “IAB Native Advertising Playbook,” the Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group have unveiled the “In-Image Advertising Primer,” offering a comprehensive overview of this burgeoning ad type, often leveraged in native advertising campaigns.

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mobile marketing

5 reasons there’s not enough top quality mobile inventory

This article was also featured on MediaTel.

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Relevance Matters

Vibrant Media’s top tips on getting Sales and Campaign Management teams to work together and achieve success

Recently, Roger Williams, CMO of Maxifier wrote an article featured on The Huffington Post about how the Adops and Sales teams need to work in synergy in order to achieve campaign success. We decided to quiz our own Adops and Sales team to see their take on Williams’ article. Their answers gave an insightful look into how these two departments have to work together in order to reach an end goal – client happiness.

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The Most Successful Advertisers Will Change Their Behaviour in 2014

This article was also featured on the IAB

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